We’re Lucian and Autumn, a brother-and-sister team of competitive athletes with some pretty big goals.

Lucian is a competitive rock climber, training and competing at the regional, and divisional level, with the goal of making it to Nationals this season.

Autumn competes in tier two Ninja competitions and earned her way to the World Championships after just her first year of competing.

We love what we do—but chasing big goals takes more than hard work.

Coaching. Training. Competition fees. Equipment. Travel. Hotels. Getting to the next level adds up quickly.

So instead of simply asking for help, we decided to earn it.

That’s how Morning Beta Coffee was born.

Why “Morning Beta”?

In climbing, beta is the advice, strategy, or information that helps you figure out how to make the next move and ultimately send the climb.

And most great days start with a great cup of coffee.

Put those together, and you get Morning Beta.

Coffee With a Purpose

We wanted to create something people would actually be excited to buy—not just another fundraiser.

So we connected with local coffee roasters, sampled different coffees, held our own blind taste tests, and chose coffee we were proud to put our name on.

Every bag of Morning Beta you purchase helps us pay for the coaching, training, travel, and competitions that allow us to keep pursuing our goals.

You're not just buying a bag of coffee.

You're helping fuel the next practice.
The next climb.
The next competition.
The next podium.

And we're working to earn every bit of it.

Thank you for being part of our journey.

— Lucian & Autumn